Philip J. Keuper, a former Vice President of The New York Stock Exchange, died at his home in Carmel. He was 89. In Mr. Keuper’s days The NYSE Trading floor was located at 11 Wall Street in the heart of downtown, Manhattan.
Mr. Keuper played a key role in the NYSE’s program to increase the number of shareholders. The program, “Own your Share of American Business”, brought millions of new investors to the market.
Mr. Keuper served for two years at The Securities & Exchange Commission in Washington D.C. under William Casey.
An Air Force Veteran, He flew in the 75th fighter interceptor Squadron at Presque Isle, Maine.
Mr. Keuper was a lawyer and a member of the New York Bar. He practiced law at Scadden Arps and then became Managing Director and General Counsel for Adams & Rinehart, Inc. In 1995 he started Keuper Public Relations. Among his clients were NASDAQ, SoftBank, Borden, Bank One, and Hambrecht & Quist, Inc.
While in his fifties Mr. Keuper ran the London Marathon and for several consecutive years The New York Marathon. Throughout his life he enjoyed and excelled in skiing as a downhill ski instructor and cycling with friends along the paths of Pebble Beach, on highway one towards Big Sur and the bucolic roads of Carmel Valley.
He is survived by his wife Carole, his children by a former marriage : Anthony Keuper (Christine) of Reston, Virginia, Hannelore Kaplan (Michael) of Poundridge, New York, and Jane Campbell (Ralph) of Martinsburg, West Virginia. His grandchildren, Leah and Gabrielle Keuper; Casey and Zak Kaplan; Brooke and Connor Campbell. And his recent great granddaughter, Margot Avery Duffy of Richmond, Virginia.